Behavioral Advertising & AdTech Strategy
This isn’t another blog about “how to run Facebook ads.”
Juniper AMSP Marketing is a strategy vault for marketers who operate in the shadows of the algorithm — where cookies break, pixels miss, and attribution still lies.
We study the infrastructure behind digital advertising: behavioral targeting, data layers, programmatic media, and the future of retargeting in a post-privacy world.If you’re running six-figure campaigns and asking,
“Where did those conversions really come from?”
— you’re in the right place.
What We Cover
We focus on signal over noise — the deeper systems that drive performance marketing.
Behavioral Ad Targeting
What still works, what’s broken, and what’s quietly being replaced
DSPs vs Walled Gardens
Where your budget actually goes (and why it matters)
Privacy Regulation Fallout
How to stay compliant and competitive
Retargeting Strategies
Building full-funnel campaigns in a fragmented web
Attribution Modeling
Cutting through bias and bad dashboards
Our POV: Strategy Over Setup
Most marketers obsess over platform settings.
We care more about why those platforms behave the way they do — and how to plan around that.
We write for:
Media Buyers
who manage real spend
Growth Leads
trying to scale beyond hacks
Performance Strategists
looking for leverage, not lectures
This Isn’t a Trend Blog. It’s an Intel Briefing.
We’re not selling you a tool.
We’re breaking down how the system works — and how to win inside it.
No popups. No “free audits.” Just strategy that holds up under scrutiny.
