Who We Are (and Aren’t)
We operate under a pseudonymous editorial voice because we’ve seen both sides of the machine:
the media buying trenches, and the backend of the tech that fuels them.
We’re not interested in personal branding. We’re interested in clarity — and making sure serious marketers can still find signal in a fog of automation, noise, and compliance chaos.
We’re not influencers.
We’re not an agency front.
We’re the analysts behind the curtain — the ones brands call when their dashboards don’t add up and their CPMs keep climbing.
Juniper AMSP Marketing is a strategy-first publication dedicated to understanding how behavioral advertising actually works — beneath the platforms, beyond the pixels, and often outside public view.
Our Point of View
We write long-view content: timeless strategy, not short-term hacks.
Platforms are biased
And their tools are built to protect their own margins — not yours.
Attribution is broken
Most reporting is retrofitted to justify spend, not explain it.
Privacy is shifting the game
And only those who understand the infrastructure will adapt in time.
What You’ll Find Here
Honest breakdowns of retargeting strategies that still work
Critical views on DSPs, cookie-less futures, and data ownershipEditorials on the ethics and edge cases of behavioral tracking
Tactical guides for building smarter, more sustainable paid funnels
All written with one goal: equip real marketers to make better strategic calls.
Why “Juniper”?
The juniper tree is ancient, adaptive, and used to operating in harsh environments.
Same goes for media strategists who thrive despite shifting algorithms, tighter regulation, and budget pressures from all sides.We publish for the long-game thinkers — the ones who want to understand why performance moves, not just how.